Sunday, October 30, 2005
The King of Talk Radio Reigns Over Liberal Talkers
Rush Limbaugh is still the king of political talk radio, according to just-released Arbitron numbers for the summer of 2005, which show him trouncing the competition from liberal talkers.
An Arbitron summary posted to PR Newswire shows:
• Limbaugh beats liberal talkers Al Franken, Ed Schultz, and Jerry Springer in the all-encompassing sex/age category of Persons 12+.
• For the key target demographic of Adults 25-54 in the top 10 market grouping, Limbaugh beats Franken by a three to one margin.
• Limbaugh also enjoys a seven to one margin against Schultz and Springer in the same market grouping category.
• In the aggregate total of the top 25 market grouping for Adults 25-54, Limbaugh again beats Franken by a three to one margin, Schultz by a five to one margin, and finally, Springer by an eight to one margin.
The Arbitron summer book also shows that Limbaugh's audience is 1.5 times greater than the combined audience of all three liberal talkers in the top 10 market grouping with Adults 25-54 - and more than 1.5 times greater in the top 25 market grouping.
The latest Arbitron numbers contradict widespread media predictions that liberal radio hosts would eventually begin to eat into Limbaugh's 20 million listener audience base, who hear him on over 600 stations.
Since it debuted last year, for instance, Franken's Air America network has added few new outlets, topping out at just 70 stations.
Rush Limbaugh is still the king of political talk radio, according to just-released Arbitron numbers for the summer of 2005, which show him trouncing the competition from liberal talkers.
An Arbitron summary posted to PR Newswire shows:
• Limbaugh beats liberal talkers Al Franken, Ed Schultz, and Jerry Springer in the all-encompassing sex/age category of Persons 12+.
• For the key target demographic of Adults 25-54 in the top 10 market grouping, Limbaugh beats Franken by a three to one margin.
• Limbaugh also enjoys a seven to one margin against Schultz and Springer in the same market grouping category.
• In the aggregate total of the top 25 market grouping for Adults 25-54, Limbaugh again beats Franken by a three to one margin, Schultz by a five to one margin, and finally, Springer by an eight to one margin.
The Arbitron summer book also shows that Limbaugh's audience is 1.5 times greater than the combined audience of all three liberal talkers in the top 10 market grouping with Adults 25-54 - and more than 1.5 times greater in the top 25 market grouping.
The latest Arbitron numbers contradict widespread media predictions that liberal radio hosts would eventually begin to eat into Limbaugh's 20 million listener audience base, who hear him on over 600 stations.
Since it debuted last year, for instance, Franken's Air America network has added few new outlets, topping out at just 70 stations.
