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Friday, September 17, 2004

The Lifelike Corpse is CBS's Reputation

The lifelike corpse is CBS's reputation. And it's not looking all that lifelike anymore...

James Lileks: Fake But Accurate

In any case, the whole “fake but accurate” line shows how tone-deaf these people are; it’s like saying a body in a pine box is “dead but lifelike.”

It boggles, it really does: the story is true, the evidence is faked, but the evidence reflects the evidence we have not yet presented that proves our conclusion... we’re telling the truth.

They just can’t give it up; they just can’t say the memos were typed by the guy in the “Dude, you’re getting a Dell!” commercial and leave it be, because that that puts the knife in the story regardless of what happened. So they keep going.

Look. They’re fake. CBS screwed the pooch on this one. They pursued the story for years, and in the end they lost perspective, just as lousy pilots become disoriented in bad weather and think they’re flying level when they’re actually heading down at a 45 degree angle.

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